AI ads go truly mainstream at the NBA Finals, but is it entertainment?
A new AI advert, made on a budget of just $2,000, has gone mainstream at the NBA Finals, with twenty million viewers. But does it work as a standalone offering?
Sam Altman, the tech titan behind OpenAI and World (formerly Worldcoin), debuted a fully AI-generated commercial for the NBA Finals, aiming to appeal to our humanity, but are we convinced?
Pangolin's Hannah Jackson takes the reins this week with bottle opening grills, strawberry sandwiches, colour changing chocolate and stranded train passengers saved by water bottles from Just Eat
Sports fashion retailer JD Sports has launched its striking new design rebrand, Forever Forward, in new work from Uncommon Creative Studio
Never one to miss out on a cultural trend, Aldi has launched ‘Supernova Champagne’ as an ode to the much anticipated Oasis gig series
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