Home | Creative Moment

Work Of The Week: The Ordinary’s 'Periodic Fable' holds a mirror up to the beauty industry

In an era of anti-advertising advertising, The Ordinary’s recent work, created by Uncommon, cleverly illustrates how the beauty industry has become its own case study

Mike Chivers, PHA Group

Loaf embraces the indoors

Tom Hall, Creative Moment

The North Face trolls the influencer generation

Tom Hall, Creative Moment

Rest and reconnection are resurging: 'Slow Living' is having a moment, says KRPT°'s Mitun Thaker

This week’s Creative Moment theme is all about 'Slow Living', as seen in very recent campaigns by North Face, Loaf and Kathmandu. Mitun Thaker, co-founder at KRPT° tells us more…

Mitun Thaker, KRPT°

Kathmandu calls sofa dwellers into the wild in ASMR-like ad

Kathmandu, with input from its in-house team and Special Group, has delivered a rallying cry for ‘everyday adventure’ with its oddly soothing campaign, in line with this week’s Slow Living theme

Tom Hall, Creative Moment

Creative Corner: Bish Bash Bosh with Fray Bentos, matcha Oatly and The Ordinary calls out skincare jargon

Stunt Watch: Aldi’s warm potato jacket, Bowel Cancer UK’s advice and Hyundai’s tasty stunt

Amy Jones, Hope&Glory

Uncommon’s Instagram Rings is all about rewarding creativity

Tom Hall, Creative Moment

American Express reimagines the 'staycation'

Tom Hall, Creative Moment

70 Years of UK TV ads: the creatives’ creative (1955-2025)

It’s been 70 years since the first-ever UK TV advert, and to mark the occasion, Creative Moment canvassed the creative industry to discover their favourite campaigns

Tom Hall, Creative Moment