AI ads go truly mainstream at the NBA Finals, but is it entertainment?
A new AI advert, made on a budget of just $2,000, has gone mainstream at the NBA Finals, with twenty million viewers. But does it work as a standalone offering?
Instagram shoots for cultural change
Creative Corner: Brompton bikes, women's football stickers and Canterbury's Lions spoof
AI was a theme at the NBA Finals, but how did Sam Altman’s effort fare?
Sam Altman, the tech titan behind OpenAI and World (formerly Worldcoin), debuted a fully AI-generated commercial for the NBA Finals, aiming to appeal to our humanity, but are we convinced?
Stunt Watch: Koppaberg pops bottles while M&S and Subway enter strawberry sando war
Pangolin's Hannah Jackson takes the reins this week with bottle opening grills, strawberry sandwiches, colour changing chocolate and stranded train passengers saved by water bottles from Just Eat
Hijinks creates powerful OOH campaign for Women’s Aid
The Sweaty Betty Foundation tackles changing room confidence
Paulig’s new coffee advert is a Nespresso-antidote
Gazelles, Gallaghers and Goosebumps: Adidas and Oasis Live Forever
‘Forever Forward’: JD Sports unveils new global visual identity celebrating the momentum of youth culture
Sports fashion retailer JD Sports has launched its striking new design rebrand, Forever Forward, in new work from Uncommon Creative Studio
Aldi spots a 'Supernova Champagne' opportunity with Oasis
Never one to miss out on a cultural trend, Aldi has launched ‘Supernova Champagne’ as an ode to the much anticipated Oasis gig series
Inspiration in the everyday: creative duo turn 'bored commuters into boardmasters' for Skate Hub
Creative Corner: UNICEF tackles the 'global play deficit', Canva shows off in Waterloo and Squarespace 'Click Click Click's
Oura’s latest campaign is more than a flash mob
Hyundai shuns’ sameness’ in dystopian advert
Aldi spots a 'Supernova Champagne' opportunity with Oasis
Lipton Kombucha unites Curtis Pritchard and Wes Nelson to give Brits free dance lessons at giant boombox party
Sipsmith and Atomic London serve up the Wimbledon spirit this summer
