Graffiti: The overlooked canvas for brands and creative storytelling
Emma Bentley, strategist at Iris Worldwide, explains why embracing graffiti can unlock genuine connections for brands
JD Sports redefines ‘Family’ at Christmas with new campaign by Uncommon
PETA campaign combines festive ad conventions with the reality of the Christmas food industry
Disney mines rich history in stunning Christmas ad
Surely a contender for the best ad of the season, The Walt Disney Company’s effort draws on its iconic back catalogue to create the elusive ‘magic’ so many lesser brands shoot for
John Lewis unveils how to find the perfect gift for a loved one
The 2024 Christmas advert from John Lewis transports viewers on an emotional and magical journey of a woman searching for the perfect gift for her sister
Carrots once again give Aldi’s Christmas an added crunch
Woolmark tells the story of sustainable fashion in style
Sainsbury’s giant Christmas advert is rich in nostalgia and craft
Barbour embraces British animation once more in time for Christmas
New research shows 58% of Muslim women feel stereotyped in media and advertising
A new report, by media agency UM in partnership with media company Amaliah, has shown that only one in five Muslim women feel that Muslims are represented positively in advertising
Shelter depicts the lengths parents go to to hide children from the harsh realities of life
The multi-generational impact of homelessness is explored in the new Christmas advert from Shelter illustrating that love alone cannot protect a child from homelessness
The Creative Moment Awards 2024 winners!
Etsy’s Waldo ad balances humour and sentiment
Waitrose seeks a pudding thief in its Christmas 'whodunnit' ad
Nike, Match Attax, Sheffield Wednesday and Green Day create work to delight their fans
Richard Branson’s ‘world first’ dyslexic university campaign is suitably awe-inspiring
A Creative Moment with...Naresh Subhash, creative director at Made Brave
Parkrun prescribes a winning advert
IKEA’s latest ads laud the slumber-promoting virtues of its cosy furniture
A powerful installation of inflated birthday balloons to mourn missed loved ones
Volvo doubles down on its safety USP with powerful storytelling
The first photorealistic AI avatar for people living with Alzheimer’s and dementia
