Home | Creative Moment

Creative Corner: Forest Bikes' £1 rides, McDonald's shortcuts and a cheeky carousel from IAMS

This week, Fanclub's Paul Lucas finds creative quality in the viral £1 jingle from Forest Bikes hijacking London streets, real-world shortcuts reframed as media for McDonald's, and a baggage claim not to be ignored from IAMS

Paul Lucas, Fanclub PR

Health messaging is getting more approachable

Tom Hall, Creative Moment

Aldi and Taylor Herring make fashion mintier

Tom Hall, Creative Moment

Deleting climate change, one pointless snap at a time

M+C Saatchi Group UK's ‘Not On My Phone’ causes you to rethink your routine, and in doing so, make a little difference

HUGO leans on copy to encourage self-realisation

HUGO’s ‘Red Means Go’ campaign is all about the copywriting, using choice words to promote self-actualisation

Airalo’s ‘Pack The Internet’ campaign reveals naked ambition

Tom Hall, Creative Moment

Stunt Watch: Govia Railway & Diane Morgan, KFC puffs up pickles, and a blooming relationship between Lovehoney & Chelsea Flower Show

Hannah Jackson, Pangolin

Vaseline named Official Nipple Protector of the 2026 TCS London Marathon

Rock Face subverts alpha stereotypes in latest ‘Manosphere’ inspired creative

Tom Hall, Creative Moment

loveholidays finds holiday inspiration everywhere in disruptive OOH campaign

loveholidays, the travel agent, has launched a bold out-of-home campaign that turns the advertising landscape into a creative medium

Missing People reminds true crime viewers that real people are behind the story

Missing People charity partners with BBH, Hope&Glory and Sharon Horgan’s award‑winning production company Merman to expose how real lives become entertainment via a stark short film