Visit Sweden gives islands away for free in campaign by Prime Weber Shandwick
With more islands than any other country in the world – over 267,000 – Sweden is turning geographical flex into a global creative platform
Lego reconnects with core audience after AI outing
How a government agency is taking a stand against toxic culture
Beavertown, Here Be Dragons and the brands promoting male openness
Creative Moment opens a bag of crisps with Here Be Dragons' account manager Emma Denniss, to discuss the agency's male-friendly campaign and the brands putting in fine work tackling traditionally male concerns
Creative Corner: Rightmove believes in Macclesfield FC, bibigo cleans up and Age Scotland makes comedy count
Fanclub's Paul Lucas offers some light relief from the dreary weather this week with the right moves from a property giant, how to eat and keep your screen clean thanks to a Korean dumpling chain and how having a laugh helps loneliness in Scotland
NHS England highlights small everyday wins in 'Talking Therapies' campaign
AI at the Super Bowl: The psychology of surrender
Your loss can be Greenpeace’s gain
Brilliant 2024 campaign reminds us of the impact of ‘show, don’t tell’
Airbnb shows that home advantage makes all the difference
Kevan Barber, Launch's head of creative, is a huge fan of the Winter Olympics and equally impressed by this campaign from Airbnb
The spirit of Ireland: Tourism Ireland and Grey London go above and beyond in new campaign
‘Ireland Goes Beyond’ sets out to redefine perceptions of the island of Ireland as a holiday destination by harnessing its generosity of spirit
Helsinki Partners launches celebrity-targeted tourism campaign
A Creative Moment with...Grace Francis, Wonderful Things & Rob Scotland, Veo Technologies
Creative Profile: Asma Humayun, founder of a solely female-owned production house in Pakistan, talks about stories that matter
