Creative Moment Archive:
February, 2025
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Neutrogena jumps on organic social phrasing
Adidas’ creative direction shows it understands motivation
Creative Corner: a nod to our furry friends
Harry Redknapp returns for a third season of Should've Gone to Specsavers' conceptual content series
Bottega Veneta’s creative epitomises ‘quiet luxe’
Bridget Jones’s comeback has created a unique cultural moment
Discord’s rebrand dials up the gaming vibe
NHS England and M&C Saatchi bring ‘that feeling’ to life in powerful new breast screening campaign
Aston Martin Aramco unveil partnership with Elemis, uniting luxury skincare with high performance
Tesco celebrates 30 years of clubcard rewards
Stunt Watch: Aldi newsjacks Jaden Smith’s castle hat, Pringle’s ups its game with retro console refurb and Tinder rebrands with Beigels
Valentine's Creative Corner: Bespoke break up letters, litter tray revenge and pepperoni perfume
Global Creativity Highlights: Nike Ape Force, Pit Diapers and Sonic
Mascots are truly back in 2025
Suicide&Co premieres powerful film to raise awareness of suicide bereavement and break the cycle of grief
McDonald's and Stormzy: are we lovin' it?
McDonald's invites fans to “Order like Stormzy”
OpenAI flexes its ultra-clean font prowess
Why brands are stepping back so customers can step in
Double Down: KFC’s legendary bunless burger is back
Hellmann’s ‘When Harry Met Sally’ works for fans and newbies alike
His Royal Airness gets censored as part of Nike’s 40th Anniversary of Icon Air Jordan 1
Comic Relief and Meanwhile reveal retro 40th birthday Red Noses
Sure goes all in with FOBO ad
Heinz’s Kendrick-inspired ‘Mustard’ campaign was inevitable in hindsight
A creative hat-trick for Burnley, Charlton and Guinness on transfer deadline day
Uncommon’s Hiscox ad speaks to the power of branding
When Harry Met Sally’s most iconic scene gets a revamp
How to hack creative efficiency
Itʼs Not A Little Thing. Itʼs Everything: Tesco celebrates the impact of food on the everyday
