What is OPINION all about?

What is OPINION all about?

Here is where our creative contributors can explore their personal passions - and the topics are unlimited. From rock music legends to logo design, from magazine covers to the role AI has to play in creativity, understanding comedy in advertising to some of the most inspiring books and podcasts on creativity that exist. It's all here. Read on...

The Alexa-effect: an overlooked creative medium

The Alexa-effect: an overlooked creative medium

In our constantly evolving digital environment, voice technology is pointing the way as we look to better disrupt and engage with our brands’ audiences, says Will Glynn-Jones, managing director, Send Me a Sample

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