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But what does this include, from who and most importantly, why?

The What:

• Curation of the best creative campaigns by creatives themselves.
• Big brands, small brands, old campaigns, new campaigns, at home or the other side of the world—great ideas, wherever they come from.

The Who:

• We are honoured to have around 150 creative contributors from the most respected agencies and brands, to share their top campaigns from across the industry.
• Our brilliant creative contributors come from far and wide. They're junior and senior, talented grads and self-starters as well as seasoned creative legends - a true representation of the industry.

The Why:

• Our mission is to shine a light on the unsung heroes of creativity (you won't get this level of focus anywhere else).
• Young talent is the future of the industry and we make it our business to find them and elevate them.
• Our attention is on innovative thinking and we seek out unique creatives and unique creative work.

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