Ad with no logo shows how a brave brand can still get the message across
Without giving it away, this brand consistently demonstrates its support for the LGBT community.
And this year it’s showing its support in a new print ad.
Which brand? Well, I'll leave that for you to uncover.
This new print ad featured in a special LGBT magazine, celebrating Pride in Israel.
In this ad, the brand's identity is left for you to discover, inviting you to reflect on its significance.
The print ad will be featured exclusively in the special LGBT magazine throughout Pride Month, serving as a visual symbol of unity and acceptance.
So, can you guess who it is?
Credits
Agency: Havas Tel Aviv
CCO & Co-CEO: Ben Sever
Co-CEO: Or Gleicher
Copywriters: Tomer Azumi
Art Director: lison Gabbay
Creative Managers: Evgeniy Eugene, Tal Manor
Account Executive: Chen Danos
Account Supervisor: Adi Goldshteyn
VP accounts: Etay Levy
Client: Durex
Client’s Marketing team: Naama Rechtman, Sharon Cheausu, Sasson
Guy Yanai
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