A love letter to tennis: Lexus and T&Pm ‘Rise To It’ in nostalgic campaign
McDonald’s removes the iconic smile from Happy Meal boxes to mark Mental Health Awareness Week
eBay UK launches campaign encouraging consumers to sell unloved apparel
Lynx is the latest brand to embrace dark humour
Virgin Voyages flirts with AI, but is it committed?
AI is here, but brands are unwilling to go all in, and J-Lo’s recent outing with Virgin is further proof of this uneasy détente with our server-dwelling overlords
Fanta takes positive brand associations to the extreme
In a world consumed by responsibilities and necessities, Fanta advocates for acknowledging our desires, with an advert that borrows from the ‘Forest Gump’ school of appealing to our collective memories
A smartphone that actually makes you smarter
Heineken’s ‘Boring Phone’ embraces a cultural movement to ‘live in the moment’
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
