Paddy Power’s mines US-UK cultural differences in ambitious ad
Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
Burberry’s World Cup-timed campaign is a bold brand reframing
Revelling in the rivalry: Nike and adidas' competitive streaks are making both brands work harder
PR Stunt Watch goes football mad
This week, Pitch's Kim Allain is a fan of KFC swapping out the Colonel, Ben White catching a burger, Brazil's blessing, Irn Bru's Tartan Army anthem and an unexpected transfer window winner
Protect your bucket: KFC & Uncommon Stockholm go primal in new launch of Bucket for One
KFC Sweden and Uncommon Stockholm ditch the food-ad playbook and zoom in on how far young Swedes are willing to go to protect their fast food
Wingstop’s cinematic Vinnie Jones spot continues its community appeal
Wayne Rooney recites Shakespeare in Palace Skateboards x Nike’s ‘England’ campaign
Meanwhile creates a popping OOH for Tombola
