BMW recycles ads to highlight its recycled cars
How campaign group Led by Donkeys displayed politicians’ crass tweets about Brexit
How Oatly got people thinking differently about vegan milk alternatives
Aeromexico ad highlights American prejudice about Mexico
Gillette’s ‘The Best Men Can Be’ campaign stirs up strong feelings of the wrong sort
The intentions of this campaign may have been noble, but the impact is as blunt as a ‘rusty, old razor blade’
Why Puma failed to be true to itself but Nike and KFC knew exactly what they were about
You can’t fake having street cred, as Puma learnt to its cost, but Nike and KFC prove they understand themselves and their audiences
How HSBC's 'We are not an island’ campaign is brave and true to the brand
The British Army’s attempt to recruit ‘snowflakes’ misfires
Does UGG succeed in looking fashionable by using achingly cool style icons in its ads?
