Hyundai champions EV spontaneity in glorious journey from Perth to Sydney
Ireland positions itself as a Halloween hotspot
A powerful installation of inflated birthday balloons to mourn missed loved ones
Nike proves effective storytelling can happen in under 30 seconds
Volvo doubles down on its safety USP with powerful storytelling
Volvo’s latest ad emphasises the importance of ‘safety’ by showing an emotional timeline that would have never occurred if it weren’t for the car manufacturer’s commitment to this value
Hitachi deconstructs hype-based storytelling to focus on facts
A new campaign by Hitachi parodies the ad industry’s tendency to favour hype over facts in its Action for a Sustainable Future