Why representation isn’t about trends
Is football club advertising the new beautiful game?
Chelsea FC’s first campaign with Uncommon captures new head coaches’ vision
Channel 4’s Paralympic campaign calls out patronising language
McDonald’s ushers in a McFlurry of nostalgia for its 50th
Nostalgia is a much-milked emotion in advertising, but surely our collective memories of birthday parties at McDonald’s are worth revisiting?
Honda campaign nods to the power of brand above all else
A campaign from Honda, featuring slogans including ‘We also do motorcycles’ and ‘You know what fits perfectly with a biker jacket’, affirms the power of ‘sign’ value in today’s consumer society
Andy Roddick returns to make Wimbledon history
Gwen Stefani, Travis Barker and Billy Idol in a B2B campaign?
Domino’s ad targets audience mimicry
