BBH and Frank launch very different Weetabix campaigns

Two Weetabix campaigns have launched, showing the active and humorous appeal of the brand.

Weetabix has been slightly off Creative Moment’s radar of late, then suddenly two campaigns land at once.

Frank’s Weetabix Crispy Minis is first up, a new campaign featuring Team GB Olympic Skateboarder Lola Tambling. Aiming to inspire active families and raise awareness of its latest flavour, Caramelised Biscuit, the campaign includes a 30-second advert where Lola showcases her skateboarding skills with the tagline: “Drop some flavour into your bowl.”

The playful ad features the 16-year-old Olympian dropping into a cereal bowl with her skateboard and navigating through a breakfast bowl filled with the new Crispy Minis. The ad follows Lola as she shrinks to miniature size and navigates a bowl of Crispy Minis before jumping back out to the breakfast table.

Weetabix economics

With a £400,000 investment across VOD, social media, and experiential marketing, the campaign will be shared at ‘peak family moments’ to maximise awareness among its key audience. Weetabix Crispy Minis continues to grow as the #3 brand by volume in the Tasty Choice category, increasing in value by +5% year on year.

This strong performance is supported by continued investment in the Weetabix Masterbrand, which has grown in volumes by +1% despite a wider decline across the cereal category. With an annual marketing spend of £15 million in 2025, the brand is reaffirming its commitment to driving growth and keeping Weetabix front of mind with UK consumers.

New star

To engage young skaters, Weetabix Crispy Minis is hosting a special event at Bay 66 skate park on 15th April. Attendees will have the chance to meet Lola Tambling, learn new tricks, and enjoy some delicious Crispy Minis samples. The activation is designed to encourage families to stay active and embrace the fun as the days get longer and we spend more time outdoors.

OOH campaign

Meanwhile, BBH London, has dropped a text message-centred campaign for Weetabix, subtly playing on the brand’s iconic ‘Have you Had Your Weetabix?’ strapline.

The ad features Weetabix emojis used as a response to various relatable life challenges, outlined via text message.