Bottlecelli: Lidl unveils Renaissance-inspired mural made with over 30,000 waste bottle caps
Lidl has unveiled a majestic 25ft mural, inspired by Botticelli, in Glasgow city, made from over 30,000 bottle caps.
The stunning, hand-crafted mural - aptly named 'Bottlecelli' - was commissioned to mark a whopping 253,000 containers of PET plastic and aluminium recycled through an industry-first return scheme pilot that launched last month.
The impressive artwork turning trash into treasure reimagines early renaissance painter Botticelli’s famous ‘Birth of Venus’ and is designed to encourage more shoppers and passers-by to play their part in reducing plastic pollution - don’t bottle it, recycle instead!
Located in Glasgow’s trendy west end, Lidl teamed up with renowned mural artist Smug and Yardworks, the world-renowned street and graffiti programme at SWG3, Scotland’s leading multi-disciplinary arts venue, to deliver the sustainable spectacle. With a free-hand painted base, the artwork is embellished in parts with a mix of bottle caps due to be recycled, as well as bottle caps already recycled through the scheme in the past month.
The supermarket anticipates the trial scheme will result in a minimum 10.5 tonnes of plastic and aluminium material being recycled each month, with the material set to be retained and used to create new plastic and aluminium products.
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