British Airways captures the wonder of flying with new outdoor series

A British Original.

British Airways unveils a new outdoor campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

The next iteration of “A British Original” launched earlier this month with a new brand film directed by Emmy Award winner and Grammy nominee, Miles Jay set to a soundtrack from lead vocalist of Groove Armada, Saint Saviour.

The new outdoor series titled “Windows” follows this film — both of which hero the airline’s colleagues featuring them front and centre in both the film and outdoor.

The outdoor imagery captures the wonder on customers’ faces when they look out of an aircraft window and onto the world from 35,000ft.

This concept plays on the idea that customers usually take photographs from their seat out of the aircraft window, but instead, reversing the camera and spotlighting customers’ emotions as they look onto their destination, can give a deeper insight into their unique stories and original reasons for travel.

The outdoor was created by Uncommon and photographed by Christopher Anderson known for his emotionally charged and artful images that explore themes of truth and subjectivity. He has also been nominated for a Pulitzer Prize.

Anderson has worked for Newsweek Magazine and National Geographic Magazine and became the first Photographer in Residence at New York Magazine.

British Airways strategic media buying agency, MG OMD, worked to carefully secure the 324 sites that the 11 prints will be displayed on throughout the UK, including digital and print billboards at Edinburgh, Cardiff, Manchester and Piccadilly Circus in Central London.