Virgin Voyages flirts with AI, but is it committed?
Fanta takes positive brand associations to the extreme
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
What if Tesla made ads? Well, funny you should ask…
The ‘cinematic’ advert trend continues as Powerade enters Olympic mode
As Powerade drops one of the most impressively cinematic adverts in recent memory, we reflect on other decidedly widescreen campaigns
Dove’s anti-AI stance appeals beyond its target audience
Dove has always maintained that beauty isn’t skin deep, but Asim Qureshi, director of digital services at AxiCom, says its recent anti-AI message has a positive digital resonance