Why The Ordinary’s anti-copywriting stance is good copywriting
Mont Blanc campaign: Wes Anderson can act too
Lynx is the latest brand to embrace dark humour
Marvel demonstrates its superpowers with experiential X-Men Airbnb
Virgin Voyages flirts with AI, but is it committed?
AI is here, but brands are unwilling to go all in, and J-Lo’s recent outing with Virgin is further proof of this uneasy détente with our server-dwelling overlords
Why Coca-Cola has been relentlessly disrupting its visual branding
Coca-Cola’s recent campaign features a ‘crushed’ version of its logo, designed to make viewers associate the product with recycling
Fanta takes positive brand associations to the extreme
Heineken’s ‘Boring Phone’ embraces a cultural movement to ‘live in the moment’
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
