Paddy Power’s mines US-UK cultural differences in ambitious ad
Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
Burberry’s World Cup-timed campaign is a bold brand reframing
Miscarriage ad draws attention to an overlooked struggle
Wingstop’s cinematic Vinnie Jones spot continues its community appeal
Wingstop’s ‘Big Ranch’ campaign with Vinnie Jones is the brand’s grandest effort to date, but the viral ‘hangry girl’ reel remains at its peak
Wayne Rooney recites Shakespeare in Palace Skateboards x Nike’s ‘England’ campaign
Palace Skateboards x Nike’s ‘England’ campaign with Wayne Rooney blends Shakespeare with the terraces in an unexpected panorama of modern England
Meanwhile creates a popping OOH for Tombola
World Cup creative scores another win
Uncommon’s Bootlicker serves up a surreal take on power
