Lego reconnects with core audience after AI outing
Hide your shame under your jacket, dear reader
The brands seeking to increase the relevance of Valentine’s Day
Dove bucks the Super Bowl trend with poignant ad
Crocs, Claude and the ‘human’ approach to creative
The past year has seen an uptick in brands keen to show their human side following an AI backlash. Crocs and, even Claude AI itself, have successfully pulled this off...
Why Nike is busy world building for its ACG brand
Nike is going all in on its ACG brand at a time when luxury and utility are becoming synonymous
McDonald's merges high and low brow for Valentine's Day
Why an Apple TV show trailer is winning praise from creatives
Absolut x Tabasco embraces synaesthetic imagery
