Switzerland Tourism urges us to touch grass
Bever explores the benefits the outdoors can bring to an ordinary life
Hyundai champions EV spontaneity in glorious journey from Perth to Sydney
Ireland positions itself as a Halloween hotspot
Nike proves effective storytelling can happen in under 30 seconds
In its recent spate of succinct adverts, Nike is focusing on the intensity of sport, using vignettes featuring athlete mantras to encapsulate their life passion in just a few words and moving images
Volvo doubles down on its safety USP with powerful storytelling
Volvo’s latest ad emphasises the importance of ‘safety’ by showing an emotional timeline that would have never occurred if it weren’t for the car manufacturer’s commitment to this value
Guy Ritchie’s boxing promo trailer lives up to the hype
Why Virtual Production and AI are prompting ‘new old fashioned’ storytelling
Why Tesco’s ‘AI-free’, ‘high fashion’ homeware campaign is styled perfectly
