

Uncommon marks World Mental Health Day with an uplifting WWF campaign

Parkrun prescribes a winning advert

Burberry’s return to British tradition is aptly understated

KitKat uses AI testing to highlight the importance of a proper break

Coca-Cola is everywhere, but Uncommon ensures it’s not overlooked
A new ad campaign by Uncommon Creative Studio for Coca-Cola ensures the brand's ubiquity isn’t taken for granted

Uncommon’s Ecover ad gets simple messaging right
The new press series depicts clothing labels with sustainable washing instructions encouraging readers to ‘wash less’ and its minimalist stylings help enhance the message

Burger King courts controversy, but creatives rally in support

IKEA’s latest ads laud the slumber-promoting virtues of its cosy furniture

The pros and cons of (checks notes)... having your CV printed on a pizza box
