Uncommon’s Bootlicker serves up a surreal take on power
Ford embraces quiet nostalgia
Andrex’s pregnancy poop ad is the latest in a taboo-busting lineage
The Guardian updates its iconic ode to context
Imperial Leather lathers up a little self-awareness
Imperial Leather’s ‘A Right Royal Lather’ is a fun refresh for the brand, with Tom Read Wilson fronting the work for 10 Days London with unforgettable delivery
Mother’s Day ads avoid sentimentality
Mums are finally getting their due, with brands using the USA’s Mother’s Day to deploy humour and cultural marketing
Plan International uses digital consent boxes to drive home equality message
Adidas’ blockbuster World Cup ad is truly big screen-worthy
W Studio captures the emotion of travel
