April Fools' Day round-up 2026
Health messaging is getting more approachable
Dulux dog returns in colourful comeback
From pub banter to a modern 4X4
British Airways dials up the cultural touchpoints in Uncommon safety demo
The airline safety demo might be impossible to ignore, but Uncommon is anything but complacent in its effort for British Airways
KFC continues cultish campaign commitment
KFC has followed up its polarising cult campaign with a similarly eerie offering
Rock Face subverts alpha stereotypes in latest ‘Manosphere’ inspired creative
Coinbase’s impressive video game ad casts you as the NPC who can break free
Tesco and the rise of the ‘everything store’ era
