Why The Ordinary’s anti-copywriting stance is good copywriting
Grant Dudson on trite and triumphant creative
Mont Blanc campaign: Wes Anderson can act too
Lynx is the latest brand to embrace dark humour
Virgin Voyages flirts with AI, but is it committed?
AI is here, but brands are unwilling to go all in, and J-Lo’s recent outing with Virgin is further proof of this uneasy détente with our server-dwelling overlords
Fanta takes positive brand associations to the extreme
In a world consumed by responsibilities and necessities, Fanta advocates for acknowledging our desires, with an advert that borrows from the ‘Forest Gump’ school of appealing to our collective memories
Heineken’s ‘Boring Phone’ embraces a cultural movement to ‘live in the moment’
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
Sharpie and Paper Mate try to scribble out the creative decline
