

Unexpected allegories: can your brand’s storytelling learn from a cancer centre?

US actor Willem Dafoe helps Zalando appeal across demographics

Switzerland Tourism urges us to touch grass

Bever explores the benefits the outdoors can bring to an ordinary life

Hyundai champions EV spontaneity in glorious journey from Perth to Sydney
Having an electric car needn’t mean an end to motoring’s founding ethos of freedom, according to Hyundai’s latest campaign

Ireland positions itself as a Halloween hotspot
The creeping (and creepy) importance of All Hallows Eve in the Western World’s collective calendar has persuaded Tourism Ireland to stake a claim to the annual festival

Nike proves effective storytelling can happen in under 30 seconds

Volvo doubles down on its safety USP with powerful storytelling

Guy Ritchie’s boxing promo trailer lives up to the hype
