Creative Corner: Centrepoint's It's Not Coming Home, Brewdog's vox pop and Bleacher Report’s Toy Story match-up

Not Coming Home

Youth homelessness charity Centrepoint has launched a moving and powerful - and very well executed - campaign to run alongside the Qatar World Cup. Not Coming Home has been endorsed by some football and celeb royalty to help cut through and raise awareness of a youth homelessness crisis.

I’m a big fan of using equivalents to make huge numbers make sense in real terms and, despite the many famous faces in Centrepoint’s campaign, it’s the line that for every minute of football played in the gulf nation this winter, five young people in England will face homelessness that really hits a chord.

Great work from Centrepoint in partnership with Red Consultancy.

BrewDog’s vox pop

The last time I was in the Creative Corner hotseat, I asked whether BrewDog’s ‘anti-sponsor’ World Cup campaign - and all the noise around it - would pique interest beyond the marketing industry’s bubble.

Well, it’s nice to know the good people at BrewDog are avid readers, because that’s exactly the question they’ve been asking this week too, with a video vox pop beneath one of its giant ‘World F*Cup’ billboards. It’s dead simple and a nice touch to keep the campaign moving.

Bleacher Report’s Toy Story match-up

One final World Cup campaign and just how good is this from San Francisco-based sports zine Bleacher Report? 

Its Toy Story-esque animation to promote its Qatar coverage is wonderful, pulling on all sorts of nostalgia as Messi, Ronaldo, Mbappe and co come to life in the bedroom of a football fanatic kid. 

As ever, it’s all in the execution and this has been produced to the absolute highest level. 

Excellent work.