Creative Corner: Mother and Lullabombs, Mischief and Tinder and Pat Butcher and Comic Relief

Lullabombs

First up is the hugely thought-provoking campaign from Mother, on behalf of War Child. Lullabombs are ‘intentionally provocative’ sleep machines which play sounds from real life wars around the globe.

Raising awareness and funds for the charity, they play on the right every child should have to a good night’s sleep, despite millions of youngsters (449 million in fact) all over the world having to bed down to a background noise of conflict and destruction.

Shaped like landmines and listed for £2,500 each, it’s an inspired creative bound to achieve what it set out to do - prompt discomfort, debate and, hopefully, action.

It Starts With a Swipe

Can you believe this is Tinder’s *first ever* global brand campaign? The dating app behemoth has decided it’s time, and it’s gone big and bold as of course it always would.

‘It Starts With a Swipe’ celebrates a ‘diversity of possibilities, but also genders, orientations and multiculturalism’ and has been created in partnership with Mischief. At its heart is the idea that love shouldn't be pigeon-holed but is to be celebrated and embraced in all its forms - and not just the hook-ups Tinder is perhaps best-known for.

The hyper realistic artwork is the work of French artist Pol Kurucz and the campaign has launched across social, streaming platforms and OOH placements in major global cities.

Pat’s iconic fashion accessories

Pat Butcher is an indelible British cultural icon - a character that has and probably always will be riffed off, referred to and revered. And her infamous earrings are almost a character all of their own too - cue a fantastically smile-inducing campaign for Comic Relief that has deservedly racked up a load of coverage: You can now buy Pat Butcher’s actual earrings.

It’s part of the wider Telly Treasures Giveaway, a prize draw packed full of items made famous on the small screen. That means there are undoubtedly hundreds of headline-making angles to choose from - a marketer’s delight.

Anyone else noticed loads of props going missing from across the BBC? @ComicRelief@theoneshow@morninglive@radio1#RedNoseDay#iPlayer#TellyTreasurespic.twitter.com/XEsdHh4rco

— BBC (@BBC) February 22, 2023