Creative Corner: The ‘ForRest’ Room, Valentine’s Slay and Lidl Fashion Week

Sleep, ForRest, sleep

I love a good installation-based campaign and this effort by a Stockholm photography museum is superb.

The ‘ForRest’ Room is a giant indoor forest where visitors can sleep out (in?) for the night and is being used to grab attention for the attraction’s wider In Bloom exhibition.

The museum, Fotografiska, is selling one-night stays amid “lush vegetation” and the “serenity of nature” for about £200 per night - and you get a five-course meal plus breakfast thrown in too.

Fotografiska said the installation was built to coincide with a period of winter where people’s “desire for greenery” is at its peak - and as I write this from cold, grey, bare-tree’d Gloucester, I think they’re probably onto something…

Valentine’s Slay

February 14th always throws up some brilliant creative opportunities and kudos to toilet paper brand Who Gives A Crap for wiping out the competition with their ‘Flush Your Ex’ initiative.

You send them love letters from your ex, they print them on toilet roll for you and… you can probably work out the rest.

A great, simple, ‘wish I’d thought of that’ creative campaign.

Middle aisle never looked so good

The middle of Lidl is a wondrous and rarefied place as any regular visitor will know - but home of haute couture it’s definitely not. 

Until now.

With London Fashion Week in full swing, the budget brand has had some fun for its latest photoshoot, taking some of those uniquely middle aisle finds and turning them into serious fashion accessories.

The gentle mickey-taking aside, it’s part of Lidl’s ongoing efforts to market itself to ever more families as the cost of living crisis goes on, so those middle aisles are likely to be busier than ever.