Creature London brings imagination to life with ‘We’ve Got It' campaign for Chessington World of Adventures
Global creative agency Creature London has unveiled “We’ve Got It”, a new comms platform and 360 campaign for Chessington World of Adventures, part of Merlin Entertainments Group.
The campaign, launched on 1st July 2024, aims to put Chessington World of Adventures in the spotlight, strengthening the park's image with young families by showcasing the unique breadth of offer and IP attractions available, as well as the on-site accommodation and short breaks offering.
Playing on the power of kids’ imaginations, the campaign’s creative centrepiece is an "invisible rollercoaster" that sweeps a family off their feet as they enter the park. Directed by Aidan Gibbons and produced by Not Just Any, the campaign uses a combination of live action, drone footage and CGI to bring to life the idea that "Whatever fun you can dream up, Chessington World of Adventures – We've got it!".
The campaign will run across TV, VOD, YouTube, social media and other channels over the summer, with a Halloween adaptation planned for October.
Steve Dodd & Josh Dando, creative directors at Creature London said: “Having a healthy brood of young kids between us, it was a joy to put ourselves in their minds to develop this wonderful campaign! And what better thing to dream up for the best day out - one only Chessington can offer - than your very own invisible rollercoaster? The weather may have been against us, but the giraffes’ professionalism shone through, and the Chessington team and Not Just Any were the perfect partners to help us bring the whole vision to life, and we can’t wait for viewers to take a ride.”
Credits
Brand
Company name: Chessington World of Adventures
Group Marketing Director: Sara Holt
Marketing Director: Nick Bevan
Head of Marketing: Jacqueline Lucas
Brand Manager: Courtney Fudge
Creative
Creative agency: Creature London
Chief Creative Officers: Ben Middleton & Stu Outhwaite-Noel
Creative Directors: Steve Dodd & Josh Dando
Chief Client Officer: Hanisha Kotecha
Business Director: Emma French
Chief Strategy Officer: Andrew Gibson
Strategy Director: Amy Bowker
Head of Integrated Production: Kristie Girvan
Integrated Producer: Niko Browne
Senior Designer: Ryan MacEachern
Production
Production Company: Not Just Any
Director: Aidan Gibbons
EP: Emily Rudge
Producer: Mark Gibbons
DOP: Chris Clarke
1st AD: Richard Newman
PM: Gaby Codardo
Production Assistant: Amelida Celepija
Offline Edit: The Quarry
Editor: Ben Cowan
EP: Tor Adams
Producer: Jack O’Mullane
Post-production: Televisor
VFX Supervisor: Krzysztof Fendryk
Lead Compositing Artist: Pavle Milicevic
Senior Post-producer: Michal Berezowski
Post-producer: Julia Derejczyk
Compositing artists: Hubert Dłużniewski, Jędrzej Skwara, Kornel Kondzielski, Maciej Wawer, Mateusz Grądman, Waldemar Mordarski
3D artists: Iryna Nalyvaiko, Maciej Stanisławski, Magdalena Nowakowska, Mariusz Giętkowski, Michał Pruski, Sławomir Wolski
Sound: Creative Outpost
Sound Engineer: Alex Wilson-Thame & Tom Lane
Transfer: Isabella Lau
Audio Producer: Natasha Redhead
Online Edit: Creative Outpost
Online Artists: James ‘Krispy’ Cornwell & Taylor Vaux-Nobes
Music: Theodore
Music Supervision: Ronnie Olubayo & Tom Stanford
Master rights: Moondog
Publishing: Universal Publishing
Writer: Joakim Ahlund
Recording: Caesars
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