DLMDD shares behind the scenes footage of how to build a sonic brand identity
Sonic branding agency DLMDD has produced a new sonic brand for the international cross-border bank Standard Chartered.
The sonic identity comprises a sonic logo, a suite of brand soundtracks, voiceovers and UX sounds to reinforce the Standard Chartered brand personality across its 52 international markets.
DLMDD worked with composers Lank & Tank and Thomas Farnon to produce the sound creations.
The partners are known for their work with some of the biggest names in the music business including Hans Zimmer, Stormzy, JP Cooper, Jungle and Noah Cyrus.
The recordings were produced at Abbey Road Studios and can be heard across Standard Chartered communications including the latest masterbrand advertising campaign entitled ‘From Here, Possibilities Are Everywhere’.
Anna-Karin Birnik, managing director, global head of brand at Standard Chartered, said: “Sound is powerful because it brings out memories and drives recall, and that’s what we wanted to create for Standard Chartered - for people to remember who we are.
“We
know that sound is really impactful in terms of driving perceptions,
and we know that perceptions are the foundation of driving
value for the brand. Our new sound identity will unify the brand and be
that consistent asset across all our global experiences.”
Max De Lucia, co-founder, DLMDD, said: “This
sound identity for Standard Chartered is a dynamic emblem of potential
and possibilities. It is an auditory signature that resonates with the
bank’s vision, delivering an unforgettable sonic experience that
transcends international markets and speaks to the
heart of Standard Chartered's identity.”
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