EE blocks out the nation’s calendars for the Women’s World Cup semi-final

Ahead of the Lionesses face-off against Australia in the FIFA Women’s World Cup semi final, lead partner of the Home Nations Football Associations EE issued invites to a Team Call. This was a new series of interactive social executions offering the perfect cover for those wishing to watch the game during their working day.

The creative - developed by Saatchi & Saatchi - went live across social media and featured the Lionesses alongside a calendar-inspired invitation entitled “JOIN ENGLAND TEAM CALL’. The work also included clickable links across its social executions, ensuring fans could add the fixtures to their real Outlook and Apple calendars.