Greggs illustrates the value of authenticity with its drone stunt IRL
Global Creativity Highlights: FIFA, Ketchup coloured paint and Where's Diesel?
A lesson in creative longevity from Paolo Fanciulli's 'House of Fish'
Women's football goes from strength to strength, making brands even stronger
When brand partnerships work—and when they don't
Susannah Morgan, Energy PR's deputy MD, explores the right—and wrong—approaches for brands when it comes to partnerships
How a tattoo helped drive organ donations
McCann's OptInk campaign helps with organ donor numbers by providing proof of consent through tattoos
Creative Corner: Barbie, Dobby and SpongeBob LushPants
Creative Corner: Jet-pack pizza delivery, climate change on the White Cliffs of Dover and Awful Black Mirror
Creative Corner: McDonalds X Game Boy, Cadbury X Josie Gibson and Apple X Duck
