Work Of The Week: Budweiser X Rolling Stone magazine unite to support up-and-coming artists
How big brands transport audiences through worldbuilding
Wildfire takes on ‘boring’ B2B PR with sleep-inducing ASMR video
The next chapter: EA SPORTS FC and Uncommon launch new global brand identity
ICYMI: Heineken's The Dilemma, friends or football?
A genius, on-brand stunt with Heineken and the UEFA Champions League that not only resulted in 8 million views but generated a few laughs too
Creative Corner: Burn out in Denmark, Adidas' collab with Muslim hiking group Wiggle and Roman Kemp's £10k Creme Egg
Radioactive's Angharad Planells talks us through a quintet of creative campaigns this week with the help of ChatGPT