EY launches 'Transformations': a utopian vision of how to shape the future of business
The EY organization has announced the release of a new global integrated marketing campaign, ‘Transformations’.
It includes 60-second and 30-second television commercials (TVCs) and digital out-of-home (OOH), as well as online and social ads. This forms the next phase of the organisation’s recently launched ‘Shape the Future with Confidence’ brand expansion plans.
Business leaders are facing a multitude of challenges from geopolitics, technology and environmental concerns to internal issues like capital scarcity and talent shortages. 'Transformations' demonstrates a commitment to helping businesses unlock value by transforming their enterprises, through the full spectrum of EY services, skills and ecosystem partners. The campaign addresses how companies must rapidly adapt to change, asking, "Will your business shape the future or be shaped by it?”
The EY global campaign launches with a 60-second TV commercial and runs across the world’s largest business channels, including Bloomberg, Euronews, CNBC, BBC News, CNN and Connected TV. The digital out of home will be featured across the world's busiest international business travel airports. In addition, 'Transformations' will feature prominently across EY channels and online platforms through podcasts, video on demand, social videos and banners.
'Transformations' was produced by award-winning production company Not To Scale and directed by Rogier Schalken. The Dutch film director is famed for his style, creativity and use of live-action realism with intricate CGI and visual effects while maintaining authentic character performance and powerful visual storytelling. Rogier collaborated with Not To Scale’s rostered visual effects specialists Sehsucht, who worked closely with Rogier on the shoot and in post-production, to ensure the visually impactful effects were artfully designed, animated and seamlessly integrated throughout, helping to fully bring the 'Transformations' film and campaign to life. The campaign’s media planning was carried out by EssenceMediacom.
Credits
Ogilvy UK:
Managing Partner: Chris Spenceley
Creative Director: Clare Russell
Business Director: Inge Burger
Senior Copywriter: Ronnie Wishart
Senior Art Director: Tom Ingram
Head of Strategy: Brian Sassoon
Account Director: Irene Canamares
Head of Integrated Production: Natasha Wellesley
Senior Creative: Paul Barton
Senior Creative: Jordan Brown
Hogarth:
Senior Producer: Zay Al-Saygh
Junior Producer: Alberto Neri
Production:
Production Company: Not To Scale @nottoscalehq
Director: Rogier Schalken @rogier_Schalken
Producer: Giles Edward-N @pothw
EP: Dan O’Rourke
Production Assistant: Marie Jordan
Storyboard Artist: Ricardo Bessa @rbessaaa
Director of Photographer: Tibor Dingelstad @tibordingelstad
Service Production Co: Lucky Luciano @luckylucianopictures
Service Producer: Marcin Nowak
Production Manager: Robert Sarek
1st AD: Bartosz Jarzębski
Production Designer: Dorota Boruń
Focus Puller: Marcin Studniarek
Gaffer: Marek Modzelewski
Grip: Wojciech Piasecki
Steadicam Operator: Adam Mendry
Costume Design: Zuza Markiewicz
Makeup: Vika May
Locations Manager: Kasia Czaplicka
Drone: Michał Surma
VPF Drone Operator: Łukasz Lawenda
BTS: Stanisław Prokopczuk
Stagehands: Tomek Malinowski, Sławek Muniak, Dzbanek
Props: Kamil Makowiecki
Production: Kasia Krasuska, Maria Brzostowska, Aleks Kruszewski SET Manager: Sebastian Żakowski
Chaperone: Mateusz Tryfon
Security and Traffic Reroute: Grzesiek Przybyłek
Medic: Mariusz Formalski
Catering: Maciek Górny
Drivers/Runners: Robert Kosieradzki, Robert Kępka, Zdzisław Bocheński, Łukasz Ościsławski, Michał Morańda
VFX:
Production Studio: Sehsucht Hamburg GmbH @seh.sucht
Producer: Filomena Alder
Creative Director: Florian Dehmel
Designer: Christian Zschunke, Gui Todorov, Ben Karrasch, Axel Brötje
Motion Designs: Quinten Delahaye
3D Lead: Tobias Sprengart
Previs: Robert Lüdke, Sebastian Kellermann
3D Artists: Maite Leukering, Sebastian Kellermann, Sebastian Rätsch, Tobias Sprengart, Robert Langnickel, Roman Hinkel, Philipp von Preuschen, Adrian Huehner, Joris van den Berg, Jan Ziemann, Tania Shapovalova
Compositing Lead: Florian Dehmel
Compositing Artists: Norman Struwe, Natalia Chow, Peer Boysen, Jona Maluck, Andrija Trikovic, Marco Nostadt
Additional VFX Supervision: Marcin Fischer
Offline Edit: Tenthree @tenthree_editing
Editor: Joce Hockings @Joce_H
Colour:
Electric Theatre Collective: @electric_colour
Colourist: Luke Morrison @thehux
Colour Producer: George Bromiley
Design: 750mph
Sound Designer: Lucaz Trigg & Giselle Hall
Sound Producer: Tara O’Kelly
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