Find some festive sparkle at Jo Malone London’s 'A Christmas Special' pop-up
Jo Malone London is encouraging everyone to visit its gorgeous display of glitz and glamour in Covent Garden, created by experiential agency Backlash.
Visitors can step through the entrance framed by presents piled high, try their luck with a prize wheel to see what they could win, before stepping onto the set for a photo moment to share with friends and family.
There’s also space to explore the British fragrance and lifestyle house’s festive scents and presents for the whole family (and everyone’s a winner).
The Christmas Special will reside in London’s Covent Garden between 31st October— 24th November. After which, it will relocate to St James Quarter in Edinburgh from 5th December — 15th December to add some extra razzle-dazzle.
Rachel Baker, VP GM Jo Malone London UK & ROI said: "Christmas is the most magical time at Jo Malone London. This year we want to invite our consumers to step inside The Jo Malone London Christmas Show, an immersive pop-up experience offering theatre and elevated storytelling beyond our normal retail environment.
We know there is a high consumer interest in interactive eventing, blending products with hands-on exploration, which helps to create an emotional connection with a brand. The pop-up’s shimmering golden structure brings to life this year’s showstopping campaign, complete with an interactive photo booth, spin-the-wheel activity and resident gameshow host for added animation, capturing the razzle-dazzle of a Jo Malone London Christmas."
Images supplied by Jo Malone London.
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