Good Relations partners with Rise.365 to tackle Texturism in the UK

Good Relations is proud to partner with community group Rise.365 in a pro bono campaign, to tackle the issue of Texturism through broadcast, print, online and influencer-led communications.

Texturism is a form of discrimination against Afro-textured and coarse hair, which remains a significant problem in the UK, and something 61%* of the young black or mixed-race people that Rise.365 supports have experienced personally.

Commenting on the partnership, Olivia Mushigo, senior creative at Good Relations said, "Rise.365 has been a strong advocate for black and mixed-race youth, consistently supporting, educating, and empowering them. That's why we were eager to collaborate on a campaign that aligns with this mission. We share a common belief in the importance of using every platform to challenge inequality. When we realised that no emoji represented the rich diversity of black and mixed-race hairstyles, we knew we had to seize this opportunity for change. We're leading this campaign to ensure everyone feels recognised in the digital space, and I’m proud to be part of such a meaningful movement."

Joyclen Brodie-Mends Buffong, founder of Rise.365 said, "We’re thrilled to be working with Good Relations PR on this campaign to shine a light on Texturism and to push for the inclusion of black and mixed-race hair emojis. This collaboration is not only about digital representation but also about starting conversations that will help dismantle stereotypes and change perceptions about Afro-textured hair and black hairstyles.”