Harry Redknapp returns for a third season of Should've Gone to Specsavers' conceptual content series
Harry Redknapp has returned, alongside new guest coach Luke Littler, for a third season of Specsavers' Best Worst Team YouTube series, this year in partnership with Spotify and The Rest is Football podcast.
The launch of a third season of the six-part YouTube content series aims to connect new and younger audiences with Should've Gone to Specsavers, bringing the brand's core mission, ‘to make lives better through sight and hearing’ to life for a new generation.
The brand's investment in a new season follows remarkable results delivered in season two including a 70% increase in brand consideration among Gen Z, 10% incremental brand reach with this same audience, increasing brand perceptions by 10% and making them 17% more likely to chose Specsavers vs. competitors.
This year, the campaign brings the iconic “Should’ve gone to Specsavers” campaign to Somerset’s Tunley Athletic, promising even more excitement and bigger rewards.
Created by Specsavers, in partnership with PR and social agency Tangerine Communications, Best Worst Team takes viewers on an inspiring journey, following the worst-performing grassroots football teams as the brand helps turn around their fortunes and flip them into the best. Aside from bringing back Redknapp as a guest coach, Tunley Athletic will benefit from expert tips on staying focused and managing pressure from newly crowned World Darts Champion Luke Littler.
Through the six-part YouTube documentary series, supported by full-scale PR and social activations, the campaign follows the team's transformation from "rags to riches" as they compete for their version of glory.
The second season followed Welsh team, Cwm Albion, which not only saw them climb the league table but also played a key role in Specsavers’ success— reaching 160m, with over 32 million views, supported by partnerships with Harry Redknapp, Copa90 Football, Chunkz and Next Goal Wins to name a few.
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