Hilltop Honey reveals beehive-wearing 'For Honey Heads' by St Luke's

Honey brand Hilltop is making a bold splash with its first-ever brand campaign, ‘For Honey Heads’.

The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility. This marks the first creative work from St Luke’s for Hilltop Honey since its appointment in September.

The ‘Honey Heads’ are a fun, quirky celebration of serious honey-lovers who take their passion to new heights. With playful, over-the-top beehive hairdos as a nod to their honey devotion, they gleefully pour Hilltop’s pure, sustainably-produced honey over their breakfast, as bees buzz excitedly around them.

This is the first Hilltop campaign created by independent agency, St. Luke’s London. The disruptive media buy from Bountiful Cow, will see Hilltop own several prominent slots, including the sponsorship of ITV’s This Morning’s Food segment, city centre OOH, YouTube, digital and social media, including a bespoke TikTok filter.

Al Young, creative lead at St Luke’s said, “We love the beautiful simplicity of this campaign. It gets right to the heart of Hilltop’s deadly serious obsession with their product, presented in a profoundly silly way. Joe Giacomet has captured this with wit, charm, and lashings of appetite appeal.”