How AI can help those with autism communicate with their families
There are 2 million autistic people in Brazil who find it difficult to communicate with their families and, consequently, with the world.
For most people with autism, communicating using visual cards can help with basic activities such as going to the toilet, drinking water, listening to music and even asking to use their mobile phone.
The cards were created nearly 40 years ago but have never been updated. With that in mind, Vivo has launched “The Autism Journey” in partnership with AMA - Association of Autistic Friends, first non-profit institution to support autistic people in Brazil - created by the agency Africa Creative.
Cards can be updated using artificial intelligence through an online platform that is simple to navigate and will bring autistic people closer to the most revolutionary technology of the moment.
Scientific studies prove that interacting with autistic people through their hyperfocus helps to improve communication.
Based on this, it will be
possible to create personalized cards on the website, inspired by the
interests and passions of each autistic person. That is: if a person
within the spectrum likes dinosaurs, they can generate several cards on
the site with drawings of dinosaurs demonstrating basic and
easy-to-understand situations. In this way, they can feel more engaged
in interacting with the cards and, consequently, more motivated to
communicate. The platform also had all its architecture and layout
designed for autistic people, respecting colours and typologies that are
friendlier to them.
Credits
Title: The Autism Journey
Client: Telefonica Brazil
Product: Online Tool
Agency: Africa
CCO: Sergio Gordilho
Executive Creative Director: Nicholas Bergantin, Gustavo Victorino
Creative Director: Pedro Galdi, Pedro Rosas
Copywriter: Pedro Rosas
Art Director: Pedro Galdi
VP of Operations and Client Service: Carolina Boccia
CSO: Aldo Pini
Client Services: Fabio Losso, Stephanie Barbatto e Larissa Bertin
Media: Aga Porada e Thiago Martinez
VP of Special Projects and Creative Content: Juliana Leite
Director of Special Projects: Lica de Souza
Project Manager: Lais Vazquez Cattena
Creative Producers: Theo Etlin, Giovanna Lima, Thays Miranda~
Awards Director: Isabela Levy
Awards Assistant: Valentina De Luca
Director of Sustainability and Institutional Relations: Raphael Vandystadt
CTO: Fábio Palma
Digital Project Manager: Beatriz Stalchmidt
Digital Project Analyst: Raphael Montezzano Rios Bacchieri
Tech Lead: Caio Sanches
Tech Consultant: Artur Honório da Silva Neto
Website Production Company: Luego Produtora Digital
Agency Producers: Rodrigo Ferrari, Patricia Melito, Eduardo Machado
Film Production Company: Santeria
Director: Rafael Damy
Creative Director: Felipe Luchi
Executive Producer: Rafael Damy
Client Service Director: Paty Silveira
Client Service: Hellen Gazetta
Production Coordinator: Ana Paula Domingues
Assistant Direction: Nicoly Cruvinel e Bárbara Aranega
Photography Direction: Bruno Tiezzi
Production Direction: Paula Ortiz
Producers: Nathalia Francatto
Costume Design: Kleber Lucin
Make & Hair: Mirian Kanno
Art Direction: JoanitaMC
Casting: Annik Buzian
Post-Production Coordinator: Alexandre Fernandes
Assistant Coordinator: Maria Castelliano
Edition: Rafael Damy e Paula Fonseca
Finalization: Dennys Tadeu
Colour Grading: Ely Silva
Finalisation: Tribbo
Specialists:
PhD in Psychology specialising in autism: Francisco Baptista Assumpção Junior
Pedagogue for children with intellectual disabilities: Victor Martinez
Professional training instructor for young people with intellectual disabilities: Mariene Cruz
Teacher and Artist in AI: Patrícia Fogaça
Researcher in communication and organizational accessibility, with a focus on
neurodiversity and autism: Beatriz Alves
Case Edition: João Franco
Motion: Sérgio Dimi, Vinny Ale, Edu Menezes, Diego Oliveira
Director of photography for the testimonials: Rodrigo Pirim
Assistant Director: Bice Costa
Producer and MakeUp: Edinalva Farias
Executive Producer: Gabriel Rezende
Sound Production Company: Satelite Audio
Music Director: Roberto Coelho, Kito Siqueira e Hurso Ambrifi
Client Service: Fernanda Costa, Renata Schincariol e Daniel Chasin
Music Production: Roberto Coelho, Hurso Ambrifi, Charly Coombes, Thiago Colli, Koitty, Pedro Motta
Music Production Assistant: Alexandre Avicena
Finalisation: Carla Cornea, Vithor Moraes, Arthur Dossa e Iran Ribas
Finalisation Assistant: Esteban Romero
Production Coordination: Camila Guedes, Letícia Oliveira, Bea Vieira e Mariana Tardelli
Approved by: Christian Gebara, Dante Compagno, Marina Daineze, Juliana Covino and Bianca Formiga
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