Javier Bardem pokes fun at some of his renowned villainous roles in new Uber Eats campaign
‘When You’ve Done Enough, Uber Eats’ highlights those moments of relaxation and downtime that even supervillains need.
The first in a series of films showcases iconic figures entertainingly embracing their downtime.
‘Evil’d Enough’ stars Academy Award-winner Javier Bardem, who is well known for playing malevolent characters during his acting career. The new TV commercial is directed by Emmy Award-winning filmmaker David Shane, and produced through O Positive.
Javier Bardem said “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”
Evil’d Enough parachutes us into what appears to be the middle of a classic film scene starring Javier Bardem in his next iconic evil role. He and his generals sit at a menacing boardroom table in his lair, discussing the next steps for world domination (for what must be the millionth time). But when Bardem decides he's had enough of evil-ing for the day, he knows exactly what he wants: a little downtime, provided by sushi ordered on Uber Eats.
Filmmaker David Shane said: "It’s such a strong idea. We’ve all chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days."
The integrated campaign launched across the UK. It will reinforce the film's message through TV, OOH, digital, social, and PR.
Credits
Client: Uber
Brand Platform: When You’ve Done Enough
Film: Evil’d Enough
Agency: Mother
Creative: Mother
Strategy: Mother
Production Company: O Positive
Director: David Shane
Executive Producer / Producer: Nell Jordan
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
PM: Polly Leach
DP: Sebastian Blenkov
Production Designer: Andy Kelly
Costume Stylist: Verity Hawkes
Editorial Co: The Quarry
Editor: Paul Watts
Edit Executive Producer: Tor Adams
Edit Producer: Dilia Knobel
Post: Time Based Arts
Post Executive Producer: Josh Robinson
Post Producer: Chris Aliano
VFX Supervisor & Lead: Miguel Wratten
Colourist: Simone Grattarola
Music: KO Music
Music Supervisor (Score): Andy Oskwarek
Composer: Phil Kay
Music Licencing: Mr Pape
Music Supervisor (Happy Days): John Connon
Sound House: No 8=
Sound Engineer: Sam Robson
Sound Producer: Karen Noden
Media Agency: EssenceMediacom
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