John Lewis impact at Poundland prices: how an Irish pub warmed our hearts with a homemade ad

A small pub in Ireland has gained worldwide coverage, and a nod from John Lewis, after releasing a heart-warming Christmas advert.

Charlie's Bar in Enniskillen, County Fermanagh, unveiled a unique Christmas ad last Friday. Following the Yule Tide tradition of evoking tasteful pathos, the advert depicts an elderly man strolling through town, wearing a forlorn expression having just laid flowers at the graveside of a loved one. Upon entering the bar, he is joined by a couple who sit, share drinks, and engage in conversation.

Una Burns, the manager of Charlie's Bar, shared on social media the joy of witnessing the Christmas ad they crafted gain viral attention. Burns expressed that the pub, a family-run establishment in Northern Ireland, aimed to create a Christmas commercial that would genuinely connect with people.

Charlie's Bar manager Una Burns informed the PA news agency that the goal was to produce a Christmas ad that would ideally "resonate with people."

The heart-warming impact is doubled by the boost it will no doubt provide to a humble Irish boozer.