PR Stunt Watch: RNLI’s float awareness, Lidl’s croissant bag and Liquid Death’s casket cooler
Why representation isn’t about trends
Is football club advertising the new beautiful game?
Chelsea FC’s first campaign with Uncommon captures new head coaches’ vision
Channel 4’s Paralympic campaign calls out patronising language
The messaging towards adaptive sports is an insight into the culture’s shifting attitudes, and Channel 4’s latest campaign highlights some of the clumsy, albeit often well-meaning, language
McDonald’s ushers in a McFlurry of nostalgia for its 50th
Nostalgia is a much-milked emotion in advertising, but surely our collective memories of birthday parties at McDonald’s are worth revisiting?
