
The latest CALM campaign is truly haunting, says Ottilie Ross, creative director, MHP Mischief

Guy Ritchie’s boxing promo trailer lives up to the hype

Why Tesco’s ‘AI-free’, ‘high fashion’ homeware campaign is styled perfectly
CALM and ITV spotlight young lives lost to suicide in prevention campaign

Curry's picks up fans on TikTok by speaking to Gen Z in their own language
Can an electrical retailer appeal to Gen Z successfully? Yes, says SHOOK's Izzy Holden

PR Stunt Watch: RNLI’s float awareness, Lidl’s croissant bag and Liquid Death’s casket cooler
Kim Allain, associate creative director at Golin, highlights recent stunts that stood out for their creative qualities