

Fragrance brands are making use of scratch-and-sniff

Pasta brand Lubella cooks up irreverent April Fools’ tribute to Italy

Stunt Watch: April Fools in March, Great Ormond Street Hospital's picture day and Millwall Mobile

What the cluck? The Ordinary skincare brand sells eggs, but why?

Twix’s maths checks out in its 'Two is more than one' campaign
Twix is riding high on nostalgia, high octane thrills and a knowingly silly catchphrase in its latest adam&eveDDB campaign

Creative Corner dines out on a three course menu of creative work
Not that he has food on his mind, but Fanclub's Paul Lucas has found three delicious campaigns for you to tuck into