The purrrrfect idea? Lynx drops catnip edition (and it’s not an April Fools)
Fragrance brands are making use of scratch-and-sniff
Pasta brand Lubella cooks up irreverent April Fools’ tribute to Italy
Stunt Watch: April Fools in March, Great Ormond Street Hospital's picture day and Millwall Mobile
What the cluck? The Ordinary skincare brand sells eggs, but why?
There has been a lot of noise about The Ordinary dropping eggs in New York and, apparently, smashing them. Kat Thomas, founder and global chief creative officer of One Green Bean, opens the carton on a new trend
Twix’s maths checks out in its 'Two is more than one' campaign
Twix is riding high on nostalgia, high octane thrills and a knowingly silly catchphrase in its latest adam&eveDDB campaign
