Gut instinct and guesswork: Why brands need to rely on hard data for high-stake decisions
L’Oréal Professionnel creates avatars with inspired hairstyles for brand expression in the metaverse
New work for Tag Heuer: A watch so good, Ryan Gosling won't give it back
Creative Corner: Marmite baby scans, Tony's Chocolonely's golden tickets and Ryan Reynolds' special birthday card
WWF use AI to paint the possible Future of Nature
The images take inspiration from romantic painters, such as Turner and Constable, merging historic art with futuristic landscapes in a public exhibition for Earth Day
Heritage brand Martin Guitar receives brand refresh from Coley Porter Bell
The iconic guitar-maker beloved by John Mayer, Kurt Cobain, Ed Sheeran, Joan Baez (and many more) gets a refreshed brand and new purpose 'to unleash the artist within'
P&O Ferries suggests ‘There is Another Way’ to travel with playful OOH posters
This is not a van: Direct Line turns a van into an office to spotlight tool theft
Sheba and AMV BBDO highlight the lengths cat owners will go to for their kittens
