

Asics trains AI to understand the real benefits of exercise

Gut instinct and guesswork: Why brands need to rely on hard data for high-stake decisions

L’Oréal Professionnel creates avatars with inspired hairstyles for brand expression in the metaverse

New work for Tag Heuer: A watch so good, Ryan Gosling won't give it back

Creative Corner: Marmite baby scans, Tony's Chocolonely's golden tickets and Ryan Reynolds' special birthday card
Radioactive's Angharad Planells shares her favourite work including Marmite loving (and hating) babies, Tony’s Chocolonely partnering with Oxfam and Glastonbury and, finally, a birthday treat from Ryan Reynolds for his Wrexham partner, Rob Mcelhenney

WWF use AI to paint the possible Future of Nature
The images take inspiration from romantic painters, such as Turner and Constable, merging historic art with futuristic landscapes in a public exhibition for Earth Day

Heritage brand Martin Guitar receives brand refresh from Coley Porter Bell

P&O Ferries suggests ‘There is Another Way’ to travel with playful OOH posters

This is not a van: Direct Line turns a van into an office to spotlight tool theft
