McDonald’s and Leo Burnett UK capture the excitement of waiting for a McDelivery in new OOH campaign
McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery to arrive in its new OOH campaign ‘McDelivery Anticipation’.
Building on the existing creative platform, ‘There’s nothing quite like a McDelivery’, Leo Burnett’s latest work for McDonald’s features a series of three executions shot by renowned photographer, William Green.
Each shot shows people excitedly peeking out of their windows as they eagerly wait for their McDonald’s to arrive. The creative, which depicts people in their real homes, was based on the insight that there is no feeling quite like the excitement of waiting for a McDelivery.
The work will go live on digital out-of-home billboards from Wednesday 10th April.
James Millers and Andrew Long, executive creative directors at Leo Burnett UK, said:
“Although there are more options for online food ordering than ever
before, McDonald’s is truly a category of one - from the iconic
products to the relatable rituals, there really is nothing quite like a
McDelivery. This latest campaign builds on that platform by focusing
in on the feeling of anticipation we can all relate to when we’re
waiting for our McDelivery to arrive, with beautifully observed
photography.”
Credits
CAMPAIGN TITLE: McDelivery Anticipation
CLIENT: McDonald’s UK
ADVERTISING AGENCY: Leo Burnett UK
CCO: Mark Elwood
ECD: Andrew Long & James Millers
SENIOR CREATIVE: Joe Miller
DESIGN DIRECTOR: Phil Bosher
BUSINESS DIRECTOR: Tom Molyneux
ACCOUNT DIRECTOR: Alice Pavey
SENIOR ACCOUNT MANAGER: Nicola Kuan
ACCOUNT EXECUTIVE: Hannah Sonde
PROJECT MANAGER: Laura Taylor
SENIOR PRODUCER: Jasmine Wilson
PRODUCTION COMPANY: PLEAT, Prodigious
PHOTOGRAPHER: William Green
McDonald’s Brand Team
CHIEF MARKETING OFFICER, S.V.P: Michelle Graham-Clare
DIRECTOR OF DITIGAL & MEDIA: Kat Howcroft
HEAD OF CONSUMER COMMUNICATIONS & PARTNERSHIPS: Louise Page
SENIOR BRAND MANAGER: Harry Jessop
ASSISTANT BRAND MANAGER: Samuel Hewitt
CAMPAIGN ASSISTANT: Aleksandra Bubieniec
Agency Partners
MEDIA: OMD UK
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