'Actually Get Your Money’s Worth' with McDonald's new Saver Menu campaign by Leo Burnett

The campaign, featuring four short films, amusingly illustrates the disappointing truth of how hard it is to get something else of value for the same price.

The campaign, featuring four short films, humorously contrasts the value of McDonald’s Saver Menu with a portion of an expensive purchase. Through relatable, tongue-in-cheek scenarios, this series presents the Saver Menu as a true win for those looking to make the most of their money across the UK and Ireland.

Actually Get Your Money’s Worth debuted with the launch of McDonald’s new Chilli Double Cheeseburger, showcased in a playful 20 second film. The spot compares the generous portion of a £2.49 Chilli Double Cheeseburger against £2.49 worth of a firework display. This comparison underscores McDonald’s commitment to offering value that truly satisfies.

Following this, three additional 10 and 20 second spots continue the theme, highlighting other amusing scenarios like short-lived theme park rides and half-hearted driving lessons—all designed to emphasise that McDonald’s Saver Menu delivers genuine value at an affordable price.

The campaign spans AV/VOD, OOH, social media, press, radio, and digital platforms running through 2025. AV spots will air alongside popular UK shows such as The Great British Bake Off, Gogglebox, and I’m a Celebrity…Get Me Out of Here!

Credits:

CAMPAIGN TITLE: Actually Get your money’s worth
CLIENT: McDonald’s
ADVERTISING AGENCY: Leo Burnett
CCO: Mark Elwood
EXECUTIVE CREATIVE DIRECTORS: Andrew Long, James Millers
CREATIVE DIRECTORS: James Hodson, Jason Keet
SENIOR COPYWRITER: Helen Rogerson
SENIOR ART DIRECTOR: Owen Hunter Jenkins
CREATIVE DIRECTOR DESIGN: David Allen
DEPUTY CSO: Tom Sussman
PLANNING DIRECTOR: Ipeknaz Erel
SENIOR COMMS PLANNER: Imo Gowen
MANAGING PARTNER: Layla Potter
BUSINESS DIRECTOR: Jay Perry
ACCOUNT DIRECTOR: Karolina Dovgialo
SENIOR ACCOUNT MANAGER: Natasha Cawley
ACCOUNT EXECUTIVE: Lani Lawerence
SENIOR PROJECT MANAGER: Laura Taylor
AGENCY PRODUCER: Jennifer Fewster
MARKETING DIRECTOR: Matthew Reischauer
MARKETING MANAGER: Lucy Johnson
HEAD OF MARKETING: Ben Sherburn
BRAND MANAGER: Joe Light
CAMPAIGN ASSISTANT: Victory Goodness
MEDIA BUYING AGENCY: OMD
MEDIA EXECUTIVE BUSINESS DIRECTOR: Ellie Start
MEDIA BUSINESS DIRECTOR: Erin Kelley
MEDIA ASSOCIATE DIRECTOR: Elise Grimstone
MEDIA ACCOUNT MANAGER: Reilly Sadowski-Synnott
PRODUCTION COMPANY: MindsEye
DIRECTOR: Andrew Gaynord
PRODUCTION COMPANY PRODUCER: Lucy Benson-Brown
EXECUTIVE PRODUCER: Charlie Phillips
PRODUCTION MANAGER: David Gluckstein
DIRECTOR OF PHOTOGRAPHY: Leandro Filloy
EDITOR: Saam Hodivala, Shift Post
AUDIO POST-PRODUCTION COMPANY: Factory
SOUND DESIGN & MIX: Jon Clark
AUDIO PRODUCER: Emily Thomas
POST-PRODUCTION COMPANY: Black Kite Studios
VFX LEAD: Mark Stannard
GRADE: George Kyriacou
POST PRODUCTION PRODUCER: Hazel Gibson
ANIMATOR: Milan Mezei, Leo Burnett