Notes by the Nation: Samsung shows off the creative capabilities of the new Galaxy Tab Series

The pop-up ‘The Creative Station’ powered by the Galaxy Tab S9’ is a free interactive space allowing commuters to explore their creative side.

Through a series of workshops and activities, commuters will be encouraged to get hands-on with the products to read, write, draw, and share as they wait for their train. Supported by a roster of talent and partnerships, opened by presenter, podcaster, and author Nick Grimshaw, who launched the campaign to consumers.

In partnership with renowned street artist Andy Leek (also known as Notes to Strangers), visitors can craft personalised ‘notes to strangers’ – messages of encouragement, wisdom or humour, echoing Andy’s uplifting artwork.

And, working alongside Metro, visitors can share their Rush Hour Crush live directly from the Galaxy Tab S9 Series, displayed in real-time on digital displays within the pop-up. Passers-by can also connect and share their favourite stories with a digital book club workshop.

Indy Selvarajah, chief creative officer, Ketchum:“The Notes by the Nation campaign brilliantly showcases the Galaxy Tab S9’s innovative and intuitive note-taking features. But more than that; by turning the likes of Piccadilly Lights into the nation’s fridge door and inviting the public to share the notes they make, we’re seeing they are more than mere scribbles, but windows into our lives, our personalities, our souls. Turning it into more than an advertising campaign and into an exhibition starring the nation”.

The multimedia campaign, activated by agency Ketchum, with paid media booked by Starcom working with JCD & Clear Channel for the OOH campaign. With promotion across 440 advertising sites, the media campaign is set to deliver 110M out-of-home advertising impacts.