On point posters: Creative Moment’s favourites this week

Brands including Kleenex, Boots and Volvo have put out some inspiring out-of-home (OOH) this week. Check out our poster picks, pronto.

Boots UK: Multi-Sensory Experience

Boots UK has launched a bold 3D activation at Westfield’s Pump Station, where products "leapt" off the wall in tactile displays. Developed by Ocean Outdoor, the campaign also used scent cannons to immerse passersby in fragrance, creating a sensory experience. Is it a poster? Is it experiential? It’s probably both.

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Kleenex: “Easy Breathe” Renaissance Art

As the sniffle season arrives, Kleenex has introduced an OOH campaign for its “Easy Breathe Tissues”. Designed for both softness and relief, the product release a burst of menthol and eucalyptus with each scrunch. In partnership with artist Alma Haser, Kleenex takes inspiration from Renaissance portraits. The campaign also comes off the back of a brand rethink with Turner Duckworth, who embrace the Saul Bass designed logo.

Credits:
Branding Agency: Turner Duckworth
Creative Agency: FCB London
Chief Creative Officer: Owen Lee
Creative Directors: Rob Farren & Ben Perez Usher
Creatives: Vivien Decombe & Gerard Roda
Artist & Photographer: Alma Haser
Director & Production Company: Institute Arts

Image credit: Kleenex & FCB London

Volvo: EV Tranquility for World EV Day

To mark World EV Day, Volvo’s campaign—crafted by Havas Group Perú—presents a peaceful vision of cities free from combustion engine noise. By illustrating how quiet electric vehicles can transform even the loudest cities, Volvo emphasises the unique benefits of EVs. We love how the campaign draws attention to an untapped advantage of EVs, using scenes we reckon are reminiscent of the intro to 2001’s ‘Vanilla Sky’.

Image credit: Havas Group Perú via Good Ads Matter

Megaphone Magazine: Shelter and Support for All

Megaphone Magazine, through DDB Vancouver, has created a campaign to illustrate its mission to support marginalised communities. With vector animation images in a monochromatic style, the posters show how Megaphone provides basic necessities—like shelter and comfort—to low-income vendors. The campaign uses neat use of its signature colours to visually evoke empathy.