One’s Lovin’ It: McDonald’s creates new jingle to commemorate the once-in-a-generation coronation of King Charles III
King Charles III-inspired McDonald’s jingle, from the Royal Philharmonic Orchestra
To mark the Coronation of King Charles III, McDonald’s has announced its celebrations designed to help the nation get into the royal spirit ahead of the historic weekend.
Inspired by regal fanfares and Baroque classics, the new, extended
jingle has been commissioned by McDonald’s to commemorate the
once-in-a-generation event of King Charles III’s Coronation.
McDonald’s has again enlisted the services of the Royal Philharmonic Orchestra (who else?) to record the new version which features a blazing brass section, and was commissioned exclusively for the King, who incidentally is an RPO patron.
The longer, twenty-second jingle features an array of brass instruments including trumpets and tubas, to lend a more striking sound to the feature-length piece, which will be unveiled at a surprise live performance by the Royal Philharmonic Orchestra in a secret McDonald’s location with ‘regal ties’ ahead of the Bank Holiday weekend.
The update to the McDonald’s ‘Five Note Sting’, the jingle played at the end of its advertising and familiar to millions simply as “ba da ba ba ba”, follows on from the jingle created ahead of Her Majesty the Queen’s Platinum Jubilee in 2022. The 2023 version will also be running on TV and radio ads over the holiday weekend.
McDonald’s unveils 9ct gold, limited edition signet rings
As well as the jingle, to continue the celebration of the upcoming King’s Coronation, McDonald’s also revealed its most regal competition to date. Fans were in with a chance to win one of a limited run of 50 solid 9 carat, yellow gold signet rings.
Engraved with the iconic McDonald’s golden arches logo, topped with a jaunty crown, the signet rings are set to be the royal must-have accessory of the season.
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