What is OPINION all about?

What is OPINION all about?

Here is where our creative contributors can explore their personal passions - and the topics are unlimited. From rock music legends to logo design, from magazine covers to the role AI has to play in creativity, understanding comedy in advertising to some of the most inspiring books and podcasts on creativity that exist. It's all here. Read on...

Bologna births a truly bonny idea

Bologna births a truly bonny idea

Macron and Bologna FC have partnered with the local government to gift every baby born in the city a free jersey starting this year, aiming to build fans from day one (on earth). SHOOK’s co-founder Gemma Moroney reports

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