PR Stunt Watch: RNLI’s float awareness, Lidl’s croissant bag and Liquid Death’s casket cooler

Bank holidays are always a strange one.

There’s either a hive of activity and creative work activating all over the gaff, or it’s quiet as ever and everyone decided to just take the time off.

We’ll let you be the judge of which kind of bank holiday this one was – however in the meantime, we have some scorchers in Stunt Watch this week.

Karcher and the RNLI Floating Gallery

Kicking off with an important find which aims to save Brits this summer.

Cleaning expert Karcher and the Royal National Lifeboat Institution (RNLI) have launched a range of photography to highlight that floating looks different for every body, raising awareness of water safety.

The campaign comes after research revealed 25% of Brits do not feel confident floating in open water and 36% are unaware of what to do if they get in trouble. To celebrate the new gallery of images, Karcher and the RNLI hosted their very own Floating Gallery to showcase the photography in London’s St Katharine’s Dock. Personally, I’m a big fan of this one – especially after a summer of sport where people will be inspired to take up swimming but not necessarily be proficient in it – or know what to do if they were to get in trouble in the water.

Lidl croissant bag

Lidl is really having a great time.

Featured in last week’s Stunt Watch and now again this week with its Nik Bentel croissant bag collaboration. Holding similarities and somewhat inspired by Louis Vuitton’s £2,000 sandwich bag, the croissant bag takes the loved Lidl pastry and turns it into an irreverent fashion statement.

What makes it better? The proceeds of the bag will go to children’s charity the NSPCC and frankly, I am refreshing the page to see if I can get my mitts on this savoury treat!

Update: It sold out in three minutes and alas, Kim didn’t get the bag.

Liquid Death Casket Cooler

One of the newest mavericks in the brand world – Liquid Death. The canned water brand that packs a punch in everything it does has created its newest cooler. A casket anyone?

Launched in time for the Halloween season, with the ability to cool 300 cans, this one-off and one-of-its-kind casket cooler is being auctioned off this week starting at $1,500.

Would I have a casket in my house? Erm, no thanks. But this just quintessentially sums up that Liquid Death energy with a tongue in cheek (or skull) stunt that kills.