PR Stunt Watch: Paddy Power’s Asterisk team, Steve Bray at Rishi’s announcement and Ikea launches the Cat-alogue
Phone, wallet, keys, copywriter...
The Heaviest Backpack: BBC Creative and BBC Children in Need illustrate the heartbreaking weight some children carry
Tourette’s hurts: AML group confront misconceptions around Tourette’s with powerful new campaign
Uncommon and Monzo rethink traditional banking aesthetics in a new energetic campaign
A visually stimulating display of opposites and contradictions, the ad shows how money makes us feel—a rarity in the financial ad space
Why The Ordinary’s anti-copywriting stance is good copywriting
The Ordinary and Uncommon have taken the maxim that ‘good copywriting is more about what you leave out’ to the extreme
Election Watch: Labour, Tories and Lib Dems excel in making bad ads
Heinz’s reactive advertising formula has plenty left to squeeze
British Airways throws away the advertising rule book
